![]() ![]() Returning a TAG Heuer watch means BitPay would convert the dollar amount to cryptocurrency at the going market rate to give it back to the customer. For fashion brands, including TAG Heuer, this can be a challenge when considering refunds. Gucci and fashion label Off White also started accepting crypto as a payment method this year. ![]() Bitcoin's price also fell to a low of $30,311.99, down over 30% since the start of the year. Last week, TerraUSD stablecoin and its sister token Luna fell to a record low. As an avant-garde watchmaker with an innovative spirit, we knew TAG Heuer would adopt what promises to be a globally integrated technology in the near future despite the fluctuations- one that will deeply transform our industry and beyond," said Frédéric Arnault, CEO of TAG Heuer, in a statement.įashion brands have increasingly been experimenting with crypto payments, despite recent instability and risk involved in the space. “We have been following cryptocurrency developments very closely ever since Bitcoin first started trading. The brand will work with the support of BitPay, a bitcoin payment services provider, on transactions up to $10,000, with no minimum spend required. BitPay works by converting cryptocurrency to fiat money, which is ultimately what TAG Heuer receives. ![]() TAG Heuer will accept 12 cryptocurrencies at checkout, including Bitcoin, Dogecoin, Ethereum, Litecoin, Shiba Inu, and 5 USD-pegged stablecoins. Luxury Swiss watch brand TAG Heuer will now accept cryptocurrency as payment on US websites. ![]()
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